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In the circles I've been in, this is called "outreach." We're trying to get excited about a product here so I'll just go with the much more used term, "marketing."
I am not a marketing expert by any means. I only wish to throw ideas out there and implement what I have time for. If there are any marketing experts, heck, if you're even just interestedm please help out! Please post more places where we can send a press release or start a discussion. Anyone can do this. When starting the discussion or writing a press release, the only experience you really need is the ability to write in your native language. I'm only familiar with English sources but anything will work.
Submit a press release or however else the site get's news.
This area cannot be done with a press release blast. Well it can, but I don't think the subscribers will appreciate spam. Ideally each of us can write a post about the GTA04 on any other FOSS lists we are on.