OL (Office Lady) phone

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The OL phone targets the young working women population.

Customer Profile

  • OL (office lady, a Japanese terminology): ages 20-40, working, single, disposable income 50%


Volume/ASP projection
Region\Year 2008 2009 2010 2011 2012
North America
Europe
Japan
China
Rest of the world


Feature Needs: the OL

  • Lifestyle guide
    • Fashion guides
    • Makeup guides
    • Body shaping tips
    • Travel packages
    • Shopping guides
    • Movie guides
    • Fine dining
  • Social tool
    • Photo phone book
    • Instant messenger
    • Photo albums
    • Location-based friend finder
    • E-petting
    • Photo/video blogging
  • Self management
    • Magic mirror (using photo cam)
    • Weight watch
    • Biocycle management
    • Horoscope/fortune telling
    • E-coupon books
    • Online investing
    • Billing/payment management
Personal tools